Back in 2006, the self-proclaimed “urban pranksters” from Improv Everywhere recruited a group of about 80 people to play an interesting joke on a local Best Buy store. After arriving to a secret location dressed in the company’s signature blue polo and khaki pants the group was given these instructions:
“We’re heading up to the Best Buy on 23rd Street. We’ll enter the store one by one. Once inside, spread out and stand near the end of an aisle, facing away from the merchandise. Don’t shop, but don’t work either. If a customer comes up to you and asks you a question, be polite and help them if you know the answer. If anyone asks you if you work there, say no. If an employee asks you what you’re doing, respond ‘I’m waiting for my girlfriend/boyfriend who is shopping elsewhere in the store.’ If they question you about your clothing, just explain that it’s what you put on when you woke up this morning and you don’t know any of the other people dressed like you.”
And, they caught it all on video:
Get creative, keep your employees on their toes and have some fun.